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BroadCast

BroadCast: Broads Building Businesses is the go-to podcast for and about women entrepreneurs. Join Chief Broad Jenny Powers each week as she interviews today's most successful women business owners. Get entertained, educated and empowered while learning how these women grow their business beyond their wildest dreams . We cover topics that relate to women in business, such as networking, being an entrepreneur, womens business, start ups, and empowerment. Don't miss a single episode.
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Now displaying: 2015
Dec 30, 2015

Welcome! Today’s featured broad is an expert in modern-day etiquette. She is Myka Meier, the creator of Beaumont Etiquette. A recent study showed that success in the workplace is 85% based on social skills. How you greet and treat other people makes all the difference! Join in to hear more from Myka!

Myka shares the following about her journey:

  • Myka was living in London and working in marketing and communications. She wanted flexibility and happiness, but had no idea what kind of business she could start.
  • Her “Aha moment” came from an idea from a former client who was going to meet the queen and needed etiquette advice. 
  • Myka realized her passion for etiquette was the answer, but thought: “How on earth am I going to start a business out of this?”
  • She did research, found information, identified a target market and niche, and created a strategy and goals.
  • Myka firmly believes there shouldn’t be a “Plan B.” Don’t have a “fallback mentality.”
  • Myka’s advice for someone starting out in a new business is to seek counsel and don’t try to do it alone.
  • Myka’s favorite resource was the NYS Small Business Development Center, which gave free, one-to-one guidance from retired experts in various fields. 
  • Myka  took etiquette classes at the English Manor school in England, and thought, “I could bring this to the US.”
  • One of her unique services is “mock-dating.”
  • The most common social etiquette faux pas? Most involve cell phones out at dinner and not using eye contact and proper body language.
  • “Etiquette is being thoughtful, kind, and respectful to everyone around you and treating everyone the way you want to be treated.”
  • The most popular course is the finishing course called The Duchess Effect.
  • Most of her clients are women of various ages, but she conducts classes for children ages 5 and up.
  • Myka offers corporate and group training classes.
  • Myka shares what she will start, stop, and continue doing in her business. She will stop saying yes to too many opportunities, start beginning her day earlier, and continue holding brainstorming sessions.
  • Myka’s favorite hacks include Evernote and other organizational tools.
  • Myka’s NEXT BIG THING is to finish developing her etiquette app.

Resources:

www.beaumontetiquette.com

Find Myka on Instagram and Twitter @mykameier!

Dec 23, 2015

Welcome! Today’s featured broad came into the entertainment industry as a backup singer, but was burned, and not credited or compensated for her work. Jo-Na’ Williams decided to start a business to ensure that this didn’t happen to others. She began the Artist Empowerment Firm. Listen in to Jo-Na’s story!

She covers the following aspects of her journey:

  • Jo-Na’ was a senior in high school when her work was used illegally. She grew up in the music business and has been performing since age 5.
  • She later went to law school and decided to use her talents to help people understand how to protect their creativity and their rights.
  • She launched her business with a marketing plan, but not with a business plan. She faced a lot of uphill battles in establishing her business.
  • She shares the first three things you should do to protect yourself in starting a business, and they involve protecting your money, your intellectual property, and your ideas.
  • Jo-Na’ advises seeing a lawyer(and an accountant!) for a consultation even BEFORE launching your business; don’t wait until you have a problem!
  • Jo-Na’s inspiration comes from two apps that she CANNOT function without: Evernote for (organization), and Teamwork (for project management software).
  • Most of her clients are entrepreneurs, authors, speakers, and others in creative and innovative businesses.
  • What will Jo-Na’ stop doing, start doing, and continue doing? She will STOP checking email, and use an assistant and folders to organize. She will CONTINUE actively and consistently marketing. She will START working as an advisor to others launching their businesses.
  • Dance breaks during the day are what keeps Jo-Na’ going! Her favorite quote is from Henry David Thoreau: “Our truest life is when we are living in our dreams awake.”

Resources:

www.jwilliamsesq.com

www.secureyourempire.com

Find her on Twitter, Facebook and more @jwilliamsesq!

Dec 16, 2015

Welcome! Today’s broad is Rachel Hofstetter, who is a food editor at O magazine, a writer, and an entrepreneur. Her favorite part of being a food editor was talking to up-and-coming food entrepreneurs, which led her to write a bestselling book about the world of food startups. She co-founded Guesterly, which is a software platform that allows anyone to create a custom directory for events and groups. She also helped develop PR School. Her life revolves around food, events, and PR. Join us for more from this exciting broad!

Rachel shares the following about her journey:

  • Her inspiration came three years ago when her chosen word for the year was “open.” It reminded her to be open to all that was “out there.”
  • One Lesson Learned: If someone wants to buy something that you do for fun, then you should probably pay attention!
  • She and her husband made a guest booklet at their wedding, and people started asking for them. “Guesterly” was born!
  • Guesterly started as a custom design firm and grew into a software company. It focuses on pre-event planning and is basically a cheat sheet for events. It helps accelerate and enhance real relationships.
  • Rachel became good at PR on an almost zero budget, so she began helping people learn to do it themselves.
  • Rachel’s word for 2015 is HUSTLE, and it embodies her entrepreneurial attitude.
  • Rachel discusses her favorite parts of being a food editor, and how interviewing guests for O magazine led to her writing her book, Cooking Up A Business.
  • Rachel explains the concept of “chiseling,” where you start with one thing and chisel down to another.
  • Her rules for eating as a food editor? “Try anything, but if it’s not great, then don’t keep eating it.  Eat only the best, the really amazing food.”
  • Her PR School teaches the “Give, Give, Get” mindset. Give good story, give like it’s a friend, and get coverage. Listen in to hear Rachel explain.
  • Rachel shares what she will stop, start, and continue doing, and what she’s most proud of accomplishing in 2015.
  • Her favorite items in her “toolbox” for productivity?  Daily Action Planner, Inbox Zero, and HIT exercise. 

Resources:

www.guesterly.com 

www.doprschool.com

Cooking Up A Business by Rachel Hofstetter

 

Dec 9, 2015

Welcome! Today I’m talking to a cuddly broad from Portland, Oregon, who is the owner of Cuddle Up To Me, a professional cuddling service. She is Samantha Hess and has become an expert on the subject of cuddling. In the past two years, Samantha has done over 300 interviews, written a book, opened a 3500 sq. ft. retail space, and hired her first three employees. She recently designed and ran the world’s first cuddling convention and directs the only hands-on certification program to standardize and legitimize the profession. Let’s cuddle up to Samantha and learn more about her interesting profession!

Here’s what Samantha has to say about her journey as a professional cuddler:

  • She married her high school sweetheart and then became single again at age 28. “I would pay someone for a good hug,” she thought.
  • Her first steps to making her dream a reality were to purchase a web domain and create a website. She hired a lawyer and then passed out business cards and flyers. Within one month, she was featured in a magazine article.
  • Samantha views her business as a therapy and not something sexual or romantic. “We all go through moments in life when we feel unloved, unappreciated, and invisible; we have to have somewhere to go.”
  • There is sneakiness between the very few competitors in the snuggling business! Samantha explains!
  • Samantha says if she had to do something differently, she would have gone more with her gut instinct and intuition rather than listen to business experts.
  • Samantha shares her personal story of growing up in an abusive household with a drug and alcohol-addicted parent. She freely gave affection but then married someone who felt the opposite. Listen to her story!
  • In addition to Samantha’s family issues, she went through a time of obesity, then lost significant weight, obtained her degree in fitness, and then became a personal trainer.
  • She has also been in eight car accidents and suffers from chronic back pain.
  • When she posted job openings for employees for her new retail location, she received over 6000 applications! She narrowed the list to 30 people whom she interviewed. It was a tedious process to make sure she hired the right people.
  • Her certification program costs less than $1000 and reveals her secrets and techniques. It teaches anyone how they can open and operate their own cuddling business.
  • Samantha’s career highlight is her work with a special ALS-diagnosed client who has become a regular. She knows she makes a positive difference in Adam’s life.
  • Samantha also shares what keeps her going each day, her favorite business hack, and what she has on her professional bucket list before 2016 rolls around.
  • Samantha says, “I’m not in this to make a billion dollars. I don’t care about the money. I care about changing peoples’ lives and making a difference for someone.”

Resources:

www.cuddleuptome.com

www.certifiedcuddlers.com

Dec 2, 2015

Welcome!Today’s featured broad is Shiva Kashalkar, who took the monthly subscription model (like Netflix) and launched a service that rents educational and safe children’s toys. She is the founder and CEO of Green Pinata Toy Share. Listen in for more of Shiva’s story!  

Shiva shares the following about her journey:

  • Shiva was inspired to launch her company after noticing how bored her 8-month old daughter became with new toys after a short time. She thought, “There HAS to be a better way!”
  • Last March, the idea of a toy subscription service consumed her, and she launched the very next month! She didn’t use a business plan but had lots of experience in the business world.
  • She tried to understand her target market and be “out there” talking with potential customers. She started small, with the realization that success would be an ongoing process.
  • Green Pinata’s most popular plan is $24.99/monthly, and toys are exchanged every six weeks. Every box has 4-5 toys valued at around $100. The toys are high-quality, engaging and educational toys. 
  • Shiva’s company takes the guesswork out of finding appropriate toys and makes a great gift idea for birthdays, holidays, baby showers, etc.
  • Shiva is concerned about the harmful chemicals used in the manufacture of many toys. She tells you why you should throw out those rubber ducks in the bathtub!
  • Green Pinata Toys maintains strict guidelines for cleaning and sanitizing toys between uses.
  • Shiva realizes that she spent marketing dollars in the wrong places in the beginning, and has learned lessons the hard way!
  • When the going gets tough for Shiva, she remembers why she started her business in the first place, and talks to her mom for extra support and encouragement.
  • Shiva isn’t looking for “the next big thing,” but is focusing on the small things that contribute to her success.

Resources:

www.greenpinatatoys.com 

The discount coupon code for $10 OFF of first month is GP89928, and this is the registration link https://greenpinatatoys.com/choose-plan. The coupon code expires January 31, 2016.

Find Green Pinata Toys on Facebook, Instagram, and Twitter, too!

Shiva has a special discount offer for Broadcast listeners!

Nov 25, 2015

Welcome! Today’s broad is a serial entrepreneur whose success skyrocketed when she created The Butler Bag, the world’s first compartmentalized handbag. Jen Groover was just getting started and hasn’t stopped since. Success magazine called her “A One-Woman Brand.” Jen’s entrepreneurial journey began in the fitness industry when she taught step aerobics during college and experienced that euphoric feeling of “living in a place of purpose.” Join me for more inspiration from Jen!

Jen shares the following about her story and her success:

  • After getting her degree in education and teaching kindergarten, Jen came to the point where she said, “I’m not happy. I CANNOT do this for the rest of my life.”
  • While in the fitness industry, Jen overtrained and deteriorated her health—a condition now known as “oxidative stress.” She had to ask, “What is my purpose? What ignites me?”
  • What she loved most was inspiring people, so she transitioned to life coaching, and then began helping women start their own businesses.
  • “As an entrepreneur, we probably have no idea what the next step, and that’s ok. If you’re following your passion and living with a sense of integrity, and you stay clearly connected to your purpose, then the next step will appear. Passion fuels the next step.”
  • Success, or lack of success, boils down to what you believe.
  • Jen doesn’t believe in having a “Plan B;” if you do, then you are committed to being uncommitted.
  • Jen’s “Eureka Moment” came while standing in line at a grocery store digging in her purse for her credit card. She thought, “Seriously? As far as innovation has come in our society, and we accept a bucket for a handbag?”
  • Her Mom taught her to be a solution-driven person by not allowing complaints without a solution.
  • The silverware basket in her dishwasher became the inspiration for The Butler Bag.
  • Today, Butler Bag is licensed and sold by Avon.
  • Jen’s jewelry line, Empowered by Jen Groover, features her quotes, known as “Grooverisms.”
  • Leader Girls is Jen’s brand of dolls and accessories to teach empowerment through play in fostering girls’ entrepreneurship.
  • Her Emotional Intelligence curriculum teaches enlightened leadership and has seen a huge growth recently.
  • Jen’s book, What If? And Why Not? addresses the fears that hold us back from being successful.
  • One of Jen’s current obsessions is neuroscience and learning how our brains can help our success. She does brain games multiple times each day via apps.

As you can see, Jen as many irons in the fire. You won’t fall short on inspiration by listening to Jen’s story. Join us!

Resources:

www.jengroover.com 

Find her as JenGroover on social media.

www.avon.com for her bags

 

Nov 18, 2015

Welcome! Today’s Broad is Emma Johnson, who is a single mom who saw the need for herself and others for an inspirational and informational community of professional single moms. In 2012, she launched her blog and website, which is the only one devoted to professional single moms. Women flocked to her site, and she knew she had found a niche. Professional single moms don’t always feel like they fit in, so they can turn to what Emma has created to find support and community.

Emma shares the following about her journey:

  • Emma was raised by a professional single mom, and that experience has impacted who she is.
  • Even before 2012, she felt drawn and connected to professional single moms and their needs.
  • When Emma got divorced, she looked for resources for professional single moms but found nothing that spoke to her. She was inspired to start her blog and website.
  • “If you aren’t bumping into cool women on the playground, at the PTA meetings, or at the office, then it’s very hard to get the support you need, and you end up feeling ostracized.”
  • Emma began the Single Mom Society, which is a directory to connect single professional women who live in the same areas and have similar lifestyle interests.
  • When Emma began her blog, she wrote personal stories about money, dating, relationships, and sex. Her writing became her therapy, art, and business because, “Authenticity resonates with others.”
  • Emma is excited about her new video course that will allow her to better serve her audience.  It’s called How NOT to be a Broke Single Mom and is full of Emma’s inspirational story and practical advice.
  • Her career highlights have been the ability to “pull it all together” to be the primary breadwinner to support her two children and the ability to be personal and vulnerable in her blog.
  • What keeps her going? “Dumber people have been more successful than me!”
  • One of Emma’s favorite hacks is www.mint.com, which is a personal finance app.
  • Emma is launching a podcast called Like a Mother with Emma Johnson. Look for it on iTunes!

Resources:

www.wealthysinglemommy.com

Find Emma on Twitter, Pinterest, and Facebook, too!

Nov 11, 2015

Welcome!  Our featured broad for today’s show is Lynn Perkins, an internet startup veteran who is the CEO and co-founder of Urban Sitter. Urban Sitter is a mobile and online service that connects parents and babysitters. In this age of technology, Lynn’s business has met a need and found a niche—and it can be accessed directly from your phone! To date, the service employs 50,000 sitters in 60 cities across the US.

Lynn shares the following about her business journey:

  • The biggest risk, as she sees it, was to market the business via Facebook.
  • The Urban Sitter process is easy, whether you are a sitter looking for work or a parent looking for reliable sitters. Parents enroll and purchase a subscription for a low monthly rate.
  • The success stories are many, but Lynn wishes they could have expanded into additional markets faster than they did.
  • Urban Sitter focuses on connections, affiliations, partnerships, and networking to match up sitters and families when expanding into a new market.
  • Lynn and her co-founders launched with a business plan, which has helped them prioritize.
  • One of her career highlights was reaching her 100,000th booking in the US.
  • The song that keeps her going when the going gets tough? Walking on Sunshine

Lynn talks about what lies ahead for Urban Sitter. She shares her personal goals and goals for the company. She also shares her career highlights, her sources of inspiration, and favorite tools and tips for staying organized. Join us to hear more from an amazing broad!

Links and Resources:

www.urbansitter.com (Lynn’s website)

Nov 4, 2015

Welcome!  My guest today is Debra Cohen, who is president of Home Remedies of NY, Inc. and the Homeowner Referral Network.  She prescreens home improvement contractors and has helped over 300 women launch successful homeowner referral networks of their own.  She has been featured in several news and magazine publications.  She is here to tell her story of how a squirrel  led to a $4million business!  Listen in for more!

Debra shares the following about her journey:

  • She started her business with only $5000 after she became frustrated trying to fix up a 75-year old house and not being able to find a reliable home improvement contractor.
  • A contractor found a pesky squirrel in her attic and Debra offered to promote his business in return for a commission.  A partnership was born.
  • Debra took the franchise model and began teaching people in neighboring communities how to run their own businesses.
  • Her franchise is a great opportunity for stay at home moms, dads, and retired contractors.
  • Debra prescreens the professionals in her network by checking for licenses, insurance, references, and a clean business record of 15-20 years or more.
  • One of Debra’s newest ventures includes improvements and modifications for seniors who wish to “age in place.”  They want to stay in their homes but need work done to be able to do that.
  • Debra’s advice is, “Don’t try to do it yourself!  Hire professionals to do things that save you time and money.”
  • Debra discusses her favorite apps and hacks that save her time and money, how she keeps going, and what’s next for her business.

Links and Resources:

www.hrnbiz.com

The Complete Guide to Owning and Operating a Successful Home Owner Referral Network-12th Edition, by Debra Cohen

Oct 28, 2015

Welcome!  Today’s guest is Marni Battista, who is a master at helping women pinpoint why they are, or are not, dateable.  She figures out the types of messages we unconsciously broadcast to men based on our thoughts, feelings, actions, and attitudes.  She is a professional dating coach and the founder of Dating with Dignity.

Marni shares the following about her business journey:

  • It was the end of a 17-year marriage that prompted Marni to start her business.
  • After experiencing the ups and downs of dating again, Marni thought, “If I don’t fix this, I’m going to be unhappy, alone, and miserable for the rest of my life, and I’m going to teach this and pass it on to my daughters.”
  • Marni wanted to start her business to write a book about her experiences in learning to love herself, dating, and meeting her current husband.
  • After six years of business, Marni’s company helps women figure out why they are still single, fall in love with themselves, create a life they love and find someone amazing to love.
  • Marni’s business became a reality as she got professional advice, identified her target market, and took one step at a time.
  • Marni shares the benefits of her vision board that stays in constant sight at her bathroom sink!
  • Marni is qualified as a dating expert because she has dated successfully and unsuccessfully through several decades!
  • Marni shares The D Factor: Your Date-ability Factor.  Are you dateable to the men you WANT or the men you GET?
  • One of Marni’s career highlights was being asked to be on Dr. Drew’s radio show, Loveline.
  • Marni shares what keeps her going, and what she’ll stop, start, and continue in her business.
  • Her “one big thing” for 2015 is her work on creating a TV show about dating.  
  • She shares tips for those facing dating dilemmas:  “If you don’t like the results you’re getting, then stop playing the blame game and take responsibility.  You have all the power, so date like that!”

Resources:

www.datingwithdignity.com  (Marni’s website and her 60-seconds to Love quiz)  Find her on Twitter, Instagram, and Periscope.

Scaling Up by Verne Harnish  (One of Marni’s favorite books)

Oct 21, 2015

Today's featured Broad is Dana Ostomel, and she's here to teach anyone about raising money and crowdfunding through her company, Deposit A Gift.

Dana’s company has been an active internet company for over five years, even though the planning stage began 1-1/2 years earlier.  Her background is in advertising and marketing.  It was when she was laid off in 2007 as a result of the recession that the idea for the company began to grow.  Her husband is her business partner for this family investment project that has become her full-time job.

Dana shares the following about her entrepreneurial experience:

  • Deposit A Gift started as a cash gift registry service for people who wanted a “nice” way to ask for cash gifts for their weddings.
  • Her first customer was acquired through Twitter on New Year’s Eve, 2009!
  • Initially, Dana merged a department store registry and a wedding website so donors could fund hotel, airfare, romantic dinners, massages, and specific home goods.
  • Her company taps into the idea of sharing and telling your story with honesty about what kinds of gifts are most needed.
  • Deposit A Gift has now become the only site that serves both the wedding/baby shower registry market and the fundraising market.
  • Customers create an account, choose their preferred avenue of raising money, then have a small (starting at 5-7%) fee taken out of funds raised. 

Dana also shares her career highlights, some of her favorite fundraising success stories, and what she plans to stop, start, and continue doing.  She has keen insight into how to handle requests for meetings and other obligations, and is working on business expansion partnerships.  Hear how Dana is using her YouTube channel to educate people about fundraising.  Join me for this exciting conversation!

Links and Resources:

Be Quick but Don’t Hurry by Andrew Hill with John Wooden

www.depositagift.com  

Find Dana on social media by searching for depositagift.

Email Dana:  dana@depositagift.com

Oct 14, 2015

Welcome!  Today’s broad is Kimra Luna, who is a self-made, self-taught, (almost) millionaire with her online business coaching and strategy.  Believe it or not, Kimra grew up living on government assistance, but she became inspired to do something better with her life.  She started her company in May, 2014, and has already made almost a million dollars in sales.  Her program, “Be True, Brand You” has almost 500 students, and her Facebook group boasts over 13,000 members.  She is also a wife and mother of three young sons.  She lives with her family  in Riverside, CA.  Join me to hear more about Kimra’s exciting story!

Kimra touches on the following aspects of her amazing journey:

  • Kimra’s husband was a FedEx driver and their family was barely making it when she spent their entire tax return on an iMac computer so she could blog.
  • She found work with a network marketing company and found that she loved teaching, training, and coaching people.
  • She started doing webinars and building her Facebook community to gain an audience.
  • She soon asked her husband to leave his job because she had made $10K in only six weeks and needed to devote more time to her business.
  • She literally spent hours each day listening to podcasts and free online content to educate herself about the world of online entrepreneurship.
  • She used Pinterest to drive traffic to her website.
  • Her program is actionable and she teaches people how to launch and maintain their online businesses.
  • Kimra was raised with a “victim mindset” by her family but she decided to be nothing like her family.  She determined to leave the past behind and be confident in who she is.

Kimra also shares her favorite toolbox resources, including Danielle Laporte’s book, The Desire Map.  She tells what she hopes to accomplish before the end of 2015.  You can find Kimra and other resources at www.kimraluna.com or on Facebook at Freedom Hackers Mastermind Group.  You don’t want to miss Kimra’s story, so join us!

Oct 7, 2015

Welcome Broads!  Today we have an old friend of mine, Jennifer Maanavi, with us.  Jennifer is the Physique 57 founder and CEO.  She has businesses in several locations all over the world.  After working on wall street for 11 years, Jennifer found that she had only one hobby.  It was a very specific fitness program (the Lotte Berk Method) and she found that it was the only exercise that worked for her.  

 

One day she saw a notice on the door that the studio was going out of business.  For 2 days, she thought about the ways she could keep this workout method alive.  The owner didn’t want to sell the business; she just wanted to shut it down.  She ended up taking the #1 instructor and starting something on her own.  They decided to modernize the method and create a program that was completely new.  

 

 

You will learn in this episode:

 

  • What Jennifer learned from her business plan
  • The mistakes she made that she learned from
  • How to properly use your “hunches” in your business
  • When you should quit your job to go with your business plan
  • Ways to get buy in from key employees to get buy in for your business
  • When to say “no” to new opportunities
  • How she diversified her revenue stream
  • The 2 highlights of her business career
  • The role her co-founder makes her business  better
  • How to create value where clients see the value
  • When to stop offering a product or service
  • The most valuable business tool that Jennifer has
  • Her next big thing for her business

 

 

Resources to connect with Jennifer:

 

physique57.com - Jennifer’s website

Facebook

Twitter

Sep 30, 2015

Welcome!  Today I’m here with a Mother/daughter Broad Duo - Erin and Lyla of Lyla Tov Monsters.  The company started when a 3 year old Lyla wanted to bring her drawing of a monster to life and give to her Father as a present.  Years later, Lyla Tov Monsters help children sleep better at night, and the company just keeps growing.

 

Erin Black is an Emmy award winning costume designer, so she had the skills to make Lyla’s monster come to life.  They never intended to start a toy company, but once they got addicted to bringing the monsters to life. 

 

In this episodes you will learn:

 

  • The humble beginnings of Lyla Tov Monsters
  • What the name Lyla Tov means and where it came from
  • How a classroom project launched their website
  • The tipping point for moving the company from the kitchen table to real production
  • How they ran a successful Kickstarter Campaign
  • Their proof of concept and how that changed their plans
  • How Lyla names the monsters and gets engagement from their customers in the process
  • What keeps Lyla and Erin moving forward in their business
  • How the monsters keep tigers out of the bathroom!
  • What they will continue doing to grow their business

 

 

Get in Touch with Lyla Tov:

 

www.lylatov.com

facebook.com/lylatovmonsters

Sep 23, 2015

Welcome!  Today I’m talking to a “Super Broad” who is a business strategist, super-connector, and publicity coach.  She is Selena Soo, and she helps her clients increase their visibility so they can reach the masses.  Her consulting firm is S2Groupe.  I first met Selena about two years ago after hearing her teach about “Being Your Brand” on the Elevate network.  I contacted her, she immediately responded, and we connected.  Her name comes up everywhere I go because of the connections she has established.  Let’s talk to Selena!

Selena covers the following topics about her business:

  • How Selena, a self-proclaimed introvert, has learned to overcome fear and hesitation to reach out to people, organize events, and connect with those who are worth getting to know
  • How Selena’s previous job at a non-profit in NYC prompted her to expand her possibilities and want to make a bigger difference in people’s lives
  • How Selena’s passion for learning led her to start her business, even hiring a business coach for the first year at a huge financial expense
  • Selena hosts a Mastermind Group of other successful entrepreneurs, experts, and authors
  • How Selena has learned hard lessons in hiring and become more cautious about who she brings on board with her business
  • What Selena hopes to stop doing, start doing, and continue doing for business success

Selena also discusses what she does when things get tough, how she handles stress, and what she hopes to accomplish by the end of the year.  She also gives information on Influence, her online course on networking.  Join us for this exciting information and more!  Don't miss it!

Links and Resources:

www.s2-groupe.com    (Selena’s website)

Sep 16, 2015

Hello Broads!  I’m excited to introduce Kate Northrup to today’s show.  Kate’s philosophy is that if you can create financial freedom for yourself, then you can be free to be present for your purpose on the planet.  She freely admits to working from home in her jammies most days!

 

Kate is the author of the book, “Money, a Love Story”, where she shows you how to stop letting money be a source of pain in your life.

 

In this episode, you will learn:

 

  • Whether Kate considered following in the footsteps of her Doctor parents.
  • How Kate found it inside her to avoid the “red solo cup”
  • Why she was focused on providing for her family, before she even had one
  • How to sell with integrity and heart, coming from a place of value
  • How as a student, she built a business during the school year breaks
  • Why you should make yourself dispensable to your business
  • What caused Kate to acquire $20,000 in debt in one year
  • The breakthrough she had through journaling
  • Ways that money management becomes self-care
  • How she balances working with her spouse

 

 

You can also hear about the Life Hacks that Katie has acquired over the years!  Don’t miss the full episode!

 

You can find Kate online in the following places:

 

 

Sep 9, 2015

Welcome!  Today’s featured broad is Heather Thomson, the founder of Yummie by Heather Thomson, a popular lifestyle brand of women’s wardrobe essentials.  She's also one of the stars of the Bravo show The Real Housewives of NY  and has been for the past three seasons.  Don't miss our exclusive talk with Heather where she dishes biz tips and addresses talk of her future role on the show.

Heather says the following about her entrepreneurial journey:

  • Her company began because she wasn’t happy with the shapewear available to her.  
  • Heather’s AHA moment:  She literally cut up a shapewear garment and a tank top and pieced them together to create the foundational product for Yummie.
  • Yummie by Heather Thomson has expanded into a lifestyle brand offering bras, panties, shapewear, jeans, leggings, and activewear.
  • Before launching her own company, Heather worked in fashion design for celebrities such as Beyonce, JLo, and Sean Combs. It was while working for Beyonce that she came up with the idea for Yummie.
  • Her products project a positive body image for women, with sizes ranging from XS-3X.
  • Shortly after her launch, Maidenform copied her 3-panel tank.  She fought for design integrity and eventually won a $6.75 million settlement against them for patent infringement.
  • Yummie by Heather Thomson products are now available in Nordstrom’s, Bloomingdale’s, and Dillard’s.
  • Heather has several helpful tips for other entrepreneurs.  Join us for details!

Heather shares her favorite time-saving resources, which are apps called Trip It and Fave It.  She shares what motivated her to join the Real Housewives show, along with her favorite part and least favorite part of being part of the show.  Her NEXT BIG THING is Yummie’s loungewear line, launching later this month.  Join us for inspiration from Heather!

Links and Resources:

www.yummielife.com   (website:  Enter the code “tryyummie15” at checkout for 15% off your purchase!)

Find Yummie on Twitter and Instagram:  @yummiebyht

Find Heather on Twitter and Instagram:  @iamheathert

 

#yummie life

Sep 2, 2015

Welcome!  Today’s featured broad is Maria Seidman, Entrepreneur magazine’s emerging entrepreneur of the year.  She is the CEO and Co-fFunder of Yapp, the app that creates mobile apps!  

Maria’s idea for Yapp grew out of a need to create an app for a women’s group she was a member of.  She shares the following about her journey:

  • She took out a self-proclaimed cheesy classified seeking a business partner 
  • She literally met HUNDREDS of people and drove her friends crazy trying to find a technical engineer to partner with her.
  • Maria didn’t launch with a formal business plan but had a “product spec document.”
  • If she started her company again, she says she would stick with a prototype and a lean canvas model and spend more time with people.
  • Her “lean” methodology comes from Eric Ries’ book, The Lean Startup---and is embodied by  the brillaint "salad bar "analogy she shares.
  • She noticed that her potential investors were only interested in a prototype of the product, NOT a business plan.
  • Yapp lets you create a basic app for free, using a quick tutorial and blank templates.  It’s user-friendly and simple to use!
  • Yapp is ideal for events, groups, retreats, reunions, support groups, companies, retailers, and teams.
  • Maria says the totally free product will probably go away soon as the company narrows its focus but continues to provide great support for users.

Join us for more from Maria!  She shares her favorite sources of inspiration and favorite business hacks.  Visit her website at www.yapp.us or email Maria directly at maria@yapp.us.

 

 

Aug 26, 2015

Welcome!  Our featured broad today is focused on safety.  She is Violet Alexandre from Fabriq.  She’s here to share the story of her app, RunSafe.  Join us!

Violet’s entrepreneurial story began by accident in the winter of 2014, in Boulder, CO.  She recounts how a slip on black ice and averted disaster for her young son in a jogging stroller prompted her and her husband to develop the RunSafe app.  Violet shares the following:

  • She and her husband designed the app, combining fitness and safety.
  • In a very short time, there were 20,000 users!
  • They applied to Boomtown Accelerator for initial help with scalability and the business plan.
  • They reached out to running specialty stores and partnered with the Independent Running Retail Association for added credibility.
  • There is a free portion of the app that offers certain features, and a premium subscription available for just $4.99/monthly.
  • Violet says they have a new update to the app coming soon with new functionality.
  • The app  could useful for real estate brokers and online daters down the road as they integrate their safety features into existing apps
  • Violet announces their first outside integration partner, Drunk Mode.  RunSafe’s safety features will be integrated into the existing app, used by 750,000 users already!

 

Violet shares her tips for using time wisely and staying focused on goals and vision.  She also shares her favorite podcast and favorite book!  Don’t miss what this broad has to say!

 

Aug 19, 2015

Welcome!  Today’s broad is Rha Goddess, who is an entrepreneurial coach, founder, and CEO of Move the Crowd.  Her mission is to revolutionize how we work, play, live, and handle our business.  She is intent on empowering a generation!

Rha Goddess shares the following about her journey and life’s work:

  • She grew up in NY, not able to decide between wanting to be a doctor or a rock star.
  • She graduated from Vassar, and then entered the corporate world for six years, working in the chemical industry.
  • She has a great story to share about how writing a resignation letter eight months early freed and empowered her!
  • She felt called back to her activist roots, and became involved with youth empowerment, conflict resolution, intervention, and development through Resolving Conflicts Creatively.  
  • She moved to NYC and worked in staff development and training in the NYC public schools for seven years.
  • This job turned her in the direction of designing curriculum and coaching work that became Move the Crowd.
  • Her life-changing moment occurred at age 26, when she lost five people close to her in just five short months.
  • She reevaluated life and death, and asked, “What am I really here to do?”
  • She started writing to heal and make sense of the circumstances because she questioned everything.
  • Move the Crowd (begun in 2011) is a venture that draws on every life experience she ever had.  It affects culture, and moves and engages people.

Rha Goddess shares how her income tripled in eight months, and the importance of self-care.  She shares her philosophy of a business plan and what keeps her going when the going gets tough. 

 “I measure my accomplishments in souls, in lives transformed, in visions launched, in people served and touched.”

Resources:

The E-Myth by Michael Gerber

The Experience Economy by Joseph Pine and James Gilmore

The Cultural Creatives by Paul Ray

Ask and It Is Given by Esther and Jerry Hicks

www.movethecrowd.me

 

Find Rha Goddess on Facebook and Twitter, too!

Aug 12, 2015

Welcome!  Today’s broad is Bernadette Smith, a pioneer in the LGBT community.  She found a niche in the marketplace and created a business that has become the country’s first boutique event firm specializing in legal LGBT weddings.  Her company, 14 Stories, launched in 2004 as same-sex marriage first became legal in MA.  Her Gay Wedding Institute trains other wedding professionals from all over the world.  From her position as America’s #1 Gay Wedding Planner, Bernadette focuses on the advocacy element of her company, providing a great, supportive experience for couples. 

Bernadette shares the following about her company, currently based in Chicago:

  • Prior to 2004, she planned events for nonprofits.  When she first launched 14 Stories, people either thought she was crazy or brilliant.
  • She launched initially without a business plan, but built a website, used Google ad words, and received a ton of media attention.
  • Bernadette has seen a recent surge in training wedding pros since the Supreme Court ruling.  She knows many LGBT weddings are just around the corner!
  • One of the major issues in an LGBT wedding is finding a venue and service providers who are supportive.
  • One aspect of an LGBT wedding is that traditional gender roles and rules don’t apply, giving total freedom for ANY style of a wedding celebration.
  • 14 Stories offers licenses for establishing branch offices in other locations and training licenses for wedding professionals.
  • Bernadette has written books, developed apps and even created her own line of LGBT wedding attire to fill the need for missing elements in this industry.
  • The name, 14 Stories, came from the significance of 14 in US civil rights.

Bernadette also discusses her motivation and inspiration, the greatest being her 4-1/2-year-old son, Patrick.  She also uses a vision board, affirmations, books, and apps to keep her focused and organized for balance in her life.  Listen in as she discusses her vision for the future of 14 Stories!

Links and Resources:

www.14stories.com  

 

www.gayweddinginstitute.com 

Aug 5, 2015

Welcome!  Today’s featured broad is Elisabeth Cardiello is a lifelong New Yorker, the child of Italian immigrants, and likely one of the few people to have had a business card since the age of six-years-old!  She has a passion for social innovation and inspiring women, and she puts this passion into practice every day.  Elisabeth is the founder and CEO of Caffe Unimatic, a vintage coffee venture with half-century-old roots in both Brooklyn and Italy.  She is a featured speaker on TEDxFultonStreet, AMEX OPEN Forum, NBC NY Live, The Soho Collective, and Coffee Crazy: The Book tour.  Elisabeth’s story is one of resilience, inspiration, innovation, and pure entrepreneurship.  Besides coffee, she loves outdoor activities, CrossFit, soccer, and all things Italian.

Elisabeth shares the following about her life:

  • Her entrepreneurial spirit was inherited from her father, who created multiple businesses in New York after immigrating from Italy at age 14.
  • Her Caffe Unimatic business is a way to honor and remember his unique “drip-percolator” coffee pot.
  • She literally fell into the coffee business after discovering 5000 warehoused original models of his Unimatic coffee pot after his death a few years ago.
  • She created a line of coffee to go with the unique pot and markets these products through her website.
  • Coffee is only PART of Elisabeth’s story!  She helped create Legacy Out Loud, which is an initiative to engineer girls’ career goals.  Their mantra is “Mission, Mindset, and Mentorship.” Along the same lines, she helped create “Master Your Mission NYC,” which is a curriculum course for game-changing women who want to make a difference in the world.
  • Elisabeth has been given many opportunities to speak publicly about her unusual path in life.  

Elisabeth shares what keeps her going through difficult times, what she plans to stop doing, start doing and continue doing in business this year.  You might be surprised to hear her nightly habit that helps keep her grounded in a busy life.  Listen to hear what she has planned before the end of 2015!  

www.caffeunimatic.com

www.legacyoutloud.com

 

www.masteryourmissionnyc.com

 

Jul 29, 2015

Welcome!  My guests today are two broads who have developed a unique and intriguing idea.  They are Michelle Goldblum and Ali Leipzig, the founders and creators of Soul Camp, which is a multi-day, multi-night, all-inclusive, wellness sleep away camp for adults!  Most of us probably have memories of camp as we grew up; some of those memories are great, and (let’s face it) some are not so great.  Michelle and Ali have created the perfect “camp of your dreams.”

Last year was the first year for Soul Camp, and they have expanded to both the east and west coast for 2015.  This year’s camps are at Camp Towanda in the Poconos, and  Wonder Valley, CA.  Visit their website www.Soul.camp for more information.  

Do you want to know more about this innovative idea?  Here is what the broads share with us about Soul Camp:

  • The story of how Michelle and Ali met and connected through a series of crossed paths will show that this endeavor was simply MEANT TO BE!
  • It’s a camp for your soul (hence, the name)—for connecting to who you really are.
  • All labels from your adult life fall away at Soul Camp, and you get to be that “kid at camp” again.
  • It was the camp director from Camp Towanda who suggested that the ladies bring a retreat-like camp to his facility.
  • They thought, “This could be so much fun!  Why not bring our favorite instructors to our favorite place on earth!”
  • They reached out to yoga instructors, meditation and energy workers, thought leaders, fitness instructors, and wellness leaders.  They all said YES to camp!
  • The ladies secured company sponsors, especially those with the word “soul” in their names or products.
  • The first camp (2014) had about 200 campers (both men and women), and they expect more this year on both coasts.
  • Their plan is to expand, possibly abroad, for next year.  Ultimately, they hope to have Soul Camps all over the US!
  • Soul Camp is like regular camp, except the activities center around mind, body, spirit-based activities, workshops, and classes.  The activities are optional, and the focus is on community and connection among the campers.

The ladies wrap up by sharing their favorite parts of Soul Camp AND the camp cheer!  Don’t miss my exciting conversation with Michelle and Ali!  Their enthusiasm for Soul Camp is contagious!  Let’s pack our bags and head to camp! As a special bonus exclusively for our listeners enter "BROADSOUL" when registering for camp for 20% off your experience. 

 

Links:

www.soul.camp       (website)

 

**Use the code BROADSOUL for a 20% discount for our listeners!

Jul 22, 2015

Welcome!  Today’s featured broad is Melanie Notkin from Savvy Auntie.  Melanie has tapped into the emerging demographic of childless, up and coming, single women in North America.  Melanie is a national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great Aunts, Godmothers, and All Women Who Love Kids and Otherhood, which was inspired by her life in NYC.  She even established Auntie’s Day, the first holiday to honor aunts, which is celebrated on the fourth Sunday in July; this year’s holiday is THIS SUNDAY, July 26.

The inspiration for Savvy Auntie came in 2007, when Melanie lived a busy lifestyle as a business executive.  The most important people in her life were her niece and nephew, but she felt disconnected.  She realized that there women everywhere in their 30’s and 40’s who were single, childless, and important in the lives of children.  Melanie coined the term “PANK” to denote this influential demographic:  Professional Aunt/No Kids.  Statistics show that there are 23 million PANK’s in North America, with an average age of 36.

“We’re not their Mom; we’re not their friend.  We’re the Aunt, the perfect blend.”

My conversation with Melanie covers the following topics:

  • Melanie invested her life savings to create Savvy Auntie, and barely escaped the stock market crash of 2008 in doing so!
  • Melanie took specific steps to launch her business and grow to become a multimedia company.
  • Melanie wishes she had started sooner!
  • Melanie’s advice is to move forward and keep going, even when difficulties come.  Even mistakes can be steps forward.
  • Melanie meditates each day to quiet her mind.

Melanie also shares what the favorite toys will be for this holiday season and talks about what inspires her and helps her to unwind.  At the end of 2015, she wants to look back and know she continued to present a strong message and brand with Savvy Auntie.  Join me to hear more from amazing Melanie!

Links and Resources:

www.savvyauntie.com    ( Melanie’s website)

 

Reach her on Twitter, Instagram, and Facebook at Savvy Auntie.

Jul 15, 2015

Welcome to another episode!  Our broad today is Judy Goss, who is a TV personality, radio show host, publisher, and entrepreneur.  Judy began her career in modeling but has worked as a casting director, art buyer, agent, producer, and editor.  She has worked for More magazine and served as the editor of Cosmopolitan.  She currently hosts “What Women Want,” a weekly radio show on LA Talk Radio with 30,000 listeners monthly. She makes regular appearances on Fox NY, WABC, and NBC Connecticut.  As you can see, her background is extensive in various areas, and she is busy with many endeavors!

Judy shares the following about her experiences:

  • She tells how her business developed from an idea to a dream to reality!
  • She shares her vision for the future of “Over 40 Females.”
  • She talks about the success of the radio show she produces, directs, and hosts.
  • She gives helpful advice about securing investors for your business.
  • She talks about her business plans for the second half of 2015, along with what might be THE NEXT BIG THING!
  • She reveals the inspiring book and magazine that should be part of any entrepreneur’s toolbox.

Judy’s advice when the going gets tough?  “Keep taking a step forward, NO MATTER WHAT IS GOING ON!”  Join us for more of the exciting conversation with Judy!

Resources:

Judygoss.com    (website)

Over40females.com  (Judy’s online and live networking community) 

LAtalkradio.com  (find archived episodes of “What Women Want”)

 

 

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