Welcome! Today’s broad is Rachel Hofstetter, who is a food editor at O magazine, a writer, and an entrepreneur. Her favorite part of being a food editor was talking to up-and-coming food entrepreneurs, which led her to write a bestselling book about the world of food startups. She co-founded Guesterly, which is a software platform that allows anyone to create a custom directory for events and groups. She also helped develop PR School. Her life revolves around food, events, and PR. Join us for more from this exciting broad!
Rachel shares the following about her journey:
- Her inspiration came three years ago when her chosen word for the year was “open.” It reminded her to be open to all that was “out there.”
- One Lesson Learned: If someone wants to buy something that you do for fun, then you should probably pay attention!
- She and her husband made a guest booklet at their wedding, and people started asking for them. “Guesterly” was born!
- Guesterly started as a custom design firm and grew into a software company. It focuses on pre-event planning and is basically a cheat sheet for events. It helps accelerate and enhance real relationships.
- Rachel became good at PR on an almost zero budget, so she began helping people learn to do it themselves.
- Rachel’s word for 2015 is HUSTLE, and it embodies her entrepreneurial attitude.
- Rachel discusses her favorite parts of being a food editor, and how interviewing guests for O magazine led to her writing her book, Cooking Up A Business.
- Rachel explains the concept of “chiseling,” where you start with one thing and chisel down to another.
- Her rules for eating as a food editor? “Try anything, but if it’s not great, then don’t keep eating it. Eat only the best, the really amazing food.”
- Her PR School teaches the “Give, Give, Get” mindset. Give good story, give like it’s a friend, and get coverage. Listen in to hear Rachel explain.
- Rachel shares what she will stop, start, and continue doing, and what she’s most proud of accomplishing in 2015.
- Her favorite items in her “toolbox” for productivity? Daily Action Planner, Inbox Zero, and HIT exercise.
Cooking Up A Business by Rachel Hofstetter