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BroadCast: Broads Building Businesses is the go-to podcast for and about women entrepreneurs. Join Chief Broad Jenny Powers each week as she interviews today's most successful women business owners. Get entertained, educated and empowered while learning how these women grow their business beyond their wildest dreams . We cover topics that relate to women in business, such as networking, being an entrepreneur, womens business, start ups, and empowerment. Don't miss a single episode.
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Now displaying: Page 1
Sep 9, 2015

Welcome!  Today’s featured broad is Heather Thomson, the founder of Yummie by Heather Thomson, a popular lifestyle brand of women’s wardrobe essentials.  She's also one of the stars of the Bravo show The Real Housewives of NY  and has been for the past three seasons.  Don't miss our exclusive talk with Heather where she dishes biz tips and addresses talk of her future role on the show.

Heather says the following about her entrepreneurial journey:

  • Her company began because she wasn’t happy with the shapewear available to her.  
  • Heather’s AHA moment:  She literally cut up a shapewear garment and a tank top and pieced them together to create the foundational product for Yummie.
  • Yummie by Heather Thomson has expanded into a lifestyle brand offering bras, panties, shapewear, jeans, leggings, and activewear.
  • Before launching her own company, Heather worked in fashion design for celebrities such as Beyonce, JLo, and Sean Combs. It was while working for Beyonce that she came up with the idea for Yummie.
  • Her products project a positive body image for women, with sizes ranging from XS-3X.
  • Shortly after her launch, Maidenform copied her 3-panel tank.  She fought for design integrity and eventually won a $6.75 million settlement against them for patent infringement.
  • Yummie by Heather Thomson products are now available in Nordstrom’s, Bloomingdale’s, and Dillard’s.
  • Heather has several helpful tips for other entrepreneurs.  Join us for details!

Heather shares her favorite time-saving resources, which are apps called Trip It and Fave It.  She shares what motivated her to join the Real Housewives show, along with her favorite part and least favorite part of being part of the show.  Her NEXT BIG THING is Yummie’s loungewear line, launching later this month.  Join us for inspiration from Heather!

Links and Resources:

www.yummielife.com   (website:  Enter the code “tryyummie15” at checkout for 15% off your purchase!)

Find Yummie on Twitter and Instagram:  @yummiebyht

Find Heather on Twitter and Instagram:  @iamheathert

 

#yummie life

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