Welcome! Today’s featured broad is Melanie Notkin from Savvy Auntie. Melanie has tapped into the emerging demographic of childless, up and coming, single women in North America. Melanie is a national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great Aunts, Godmothers, and All Women Who Love Kids and Otherhood, which was inspired by her life in NYC. She even established Auntie’s Day, the first holiday to honor aunts, which is celebrated on the fourth Sunday in July; this year’s holiday is THIS SUNDAY, July 26.
The inspiration for Savvy Auntie came in 2007, when Melanie lived a busy lifestyle as a business executive. The most important people in her life were her niece and nephew, but she felt disconnected. She realized that there women everywhere in their 30’s and 40’s who were single, childless, and important in the lives of children. Melanie coined the term “PANK” to denote this influential demographic: Professional Aunt/No Kids. Statistics show that there are 23 million PANK’s in North America, with an average age of 36.
“We’re not their Mom; we’re not their friend. We’re the Aunt, the perfect blend.”
My conversation with Melanie covers the following topics:
Melanie also shares what the favorite toys will be for this holiday season and talks about what inspires her and helps her to unwind. At the end of 2015, she wants to look back and know she continued to present a strong message and brand with Savvy Auntie. Join me to hear more from amazing Melanie!
Links and Resources:
www.savvyauntie.com ( Melanie’s website)
Reach her on Twitter, Instagram, and Facebook at Savvy Auntie.