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BroadCast

BroadCast: Broads Building Businesses is the go-to podcast for and about women entrepreneurs. Join Chief Broad Jenny Powers each week as she interviews today's most successful women business owners. Get entertained, educated and empowered while learning how these women grow their business beyond their wildest dreams . We cover topics that relate to women in business, such as networking, being an entrepreneur, womens business, start ups, and empowerment. Don't miss a single episode.
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Now displaying: Page 1
Feb 10, 2016

“Great teams are not built on similarities.” Sally Hogshead, a world class branding expert and international best-selling author created a test assessment that is based on branding rather than psychology. This test is not about how you see the world but how the world sees you at your best. Sally believes the world needs more you! Women who take this test are more confident in how to communicate with people because they know what they bring to the table.

Sally graduated from Duke University and then went into advertising. After working with world class brands she moved on to personal branding. In her research she has discovered that when people are fascinated with something then they are captivated by a product. So why not apply this to people and help them find what their captivating values are?

Sally will share in this broadcast:

  • What is fascination?
  • How her assessment works?
  • Great teams are not built on similarities
  • Difference between traditional testing and her test
  • When women are demoralized they leave their jobs!
  • Every time you communicate you are adding value or taking up space
  • Her book “Fascinate”
  • The starting of her book club!
  • Her book launch on April 26th
  • Other sources in her toolbox
  • One-hour personal brand
  • Creating codes for people to share
  • About her awesome business card!
  • Women want to be fascinating and men want to be fascinated

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