Today we have one of the most innovative broads in the history of retail: Maxine Clark! Maxine is the founder of Build-A-Bear! For those of you who do not know what Build-A-Bear is, it’s a place where you can make your own bear or stuffed animal. You can pick from a variety of options, you can name the bear, get a birth certificate and put a unique heart with a wish inside. Each bear comes with its own coding so if the bear is lost and returned to Build-A-Bear the company can locate the owner. This billion dollar business has over 400 build-a-bear workshops worldwide.
The Bear Necessities of Business: Building a Company with Heart