Welcome!Today’s featured broad is Shiva Kashalkar, who took the monthly subscription model (like Netflix) and launched a service that rents educational and safe children’s toys. She is the founder and CEO of Green Pinata Toy Share. Listen in for more of Shiva’s story!
Shiva shares the following about her journey:
- Shiva was inspired to launch her company after noticing how bored her 8-month old daughter became with new toys after a short time. She thought, “There HAS to be a better way!”
- Last March, the idea of a toy subscription service consumed her, and she launched the very next month! She didn’t use a business plan but had lots of experience in the business world.
- She tried to understand her target market and be “out there” talking with potential customers. She started small, with the realization that success would be an ongoing process.
- Green Pinata’s most popular plan is $24.99/monthly, and toys are exchanged every six weeks. Every box has 4-5 toys valued at around $100. The toys are high-quality, engaging and educational toys.
- Shiva’s company takes the guesswork out of finding appropriate toys and makes a great gift idea for birthdays, holidays, baby showers, etc.
- Shiva is concerned about the harmful chemicals used in the manufacture of many toys. She tells you why you should throw out those rubber ducks in the bathtub!
- Green Pinata Toys maintains strict guidelines for cleaning and sanitizing toys between uses.
- Shiva realizes that she spent marketing dollars in the wrong places in the beginning, and has learned lessons the hard way!
- When the going gets tough for Shiva, she remembers why she started her business in the first place, and talks to her mom for extra support and encouragement.
- Shiva isn’t looking for “the next big thing,” but is focusing on the small things that contribute to her success.
The discount coupon code for $10 OFF of first month is GP89928, and this is the registration link https://greenpinatatoys.com/choose-plan. The coupon code expires January 31, 2016.
Find Green Pinata Toys on Facebook, Instagram, and Twitter, too!
Shiva has a special discount offer for Broadcast listeners!