Welcome! Today’s broad is a serial entrepreneur whose success skyrocketed when she created The Butler Bag, the world’s first compartmentalized handbag. Jen Groover was just getting started and hasn’t stopped since. Success magazine called her “A One-Woman Brand.” Jen’s entrepreneurial journey began in the fitness industry when she taught step aerobics during college and experienced that euphoric feeling of “living in a place of purpose.” Join me for more inspiration from Jen!
Jen shares the following about her story and her success:
- After getting her degree in education and teaching kindergarten, Jen came to the point where she said, “I’m not happy. I CANNOT do this for the rest of my life.”
- While in the fitness industry, Jen overtrained and deteriorated her health—a condition now known as “oxidative stress.” She had to ask, “What is my purpose? What ignites me?”
- What she loved most was inspiring people, so she transitioned to life coaching, and then began helping women start their own businesses.
- “As an entrepreneur, we probably have no idea what the next step, and that’s ok. If you’re following your passion and living with a sense of integrity, and you stay clearly connected to your purpose, then the next step will appear. Passion fuels the next step.”
- Success, or lack of success, boils down to what you believe.
- Jen doesn’t believe in having a “Plan B;” if you do, then you are committed to being uncommitted.
- Jen’s “Eureka Moment” came while standing in line at a grocery store digging in her purse for her credit card. She thought, “Seriously? As far as innovation has come in our society, and we accept a bucket for a handbag?”
- Her Mom taught her to be a solution-driven person by not allowing complaints without a solution.
- The silverware basket in her dishwasher became the inspiration for The Butler Bag.
- Today, Butler Bag is licensed and sold by Avon.
- Jen’s jewelry line, Empowered by Jen Groover, features her quotes, known as “Grooverisms.”
- Leader Girls is Jen’s brand of dolls and accessories to teach empowerment through play in fostering girls’ entrepreneurship.
- Her Emotional Intelligence curriculum teaches enlightened leadership and has seen a huge growth recently.
- Jen’s book, What If? And Why Not? addresses the fears that hold us back from being successful.
- One of Jen’s current obsessions is neuroscience and learning how our brains can help our success. She does brain games multiple times each day via apps.
As you can see, Jen as many irons in the fire. You won’t fall short on inspiration by listening to Jen’s story. Join us!
Find her as JenGroover on social media.
www.avon.com for her bags